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Google Chrome pushes ahead with targeted ads based on your browser history
(www.theregister.com)
This is a most excellent place for technology news and articles.
I see a lot of people mentioning that you should just switch to Firefox, but if you're doing that because of privacy, you will not be off that much better by doing just that - unless you fiddle with the settings and get a custom user.js, such as this one, that properly hardens it and a few extenstions, such as Decentraleyes, Cookie Auto Delete or ClearURLs.
But it can get annoying, so instead I'd recommend giving LibreWolf a try. From my experience it works pretty much out of the box, and for the few settings that may be annoying to you they have a quick guide about how to disable them.
But even better than that, I'd recommend giving Mullvad Browser a try. It's basically a clear-net version of Tor Browser, and so far I haven't heard anything negative about them. I also really like their idea about pairing a VPN service (that's optional) with a browser, so now you have exactly the same browser fingerprint as any other user using the same VPN (as long as you don't add any extensions), which will make you more resistant even to the more advanced fingerprinting techniques, since there's basically no way how to tell all of the users of the VPN apart. Some more info and reasoning, along with more recommendations, can be found at https://www.privacyguides.org/en/desktop-browsers/#mullvad-browser
I've recently started using Mullvad, and was using LibreWolf as my daily browser, so now I'm switching between them randomly. I do run into issued from time to time, mostly because of 3rd party requests or auto-deleted cookies when leaving a domain, which can break some kind of cross-site flows. But whenever there's an issue, I just quickly fire up Brave to do that one task. But all things considered it's an amazing experience, so I do recommend giving some of them a try.