this post was submitted on 20 Jul 2025
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Adblockers stop publishers serving ads to (or even seeing) 1bn web users - Press Gazette (pressgazette.co.uk)
submitted 1 month ago by 1984@lemmy.today to c/technology@lemmy.world
342 comments fedilink hide all child comments
 

They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

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[–] BruisedMoose@piefed.social 6 points 1 month ago (2 children)

Even better: system-wide DNS adblocking on Android. Get rid of in-app ads too.

[–] lemmeBe@sh.itjust.works 2 points 1 month ago (1 children)

Rethink DNS

[–] BruisedMoose@piefed.social 2 points 1 month ago (1 children)

Would you care to expand on that?

[–] lemmeBe@sh.itjust.works 3 points 1 month ago (1 children)
[–] BruisedMoose@piefed.social 2 points 1 month ago (1 children)

Oh, haha. I thought you were telling me I should rethink using a DNS adblocker.

[–] lemmeBe@sh.itjust.works 1 points 1 month ago

I see, hehehe 😄

[–] Gibibit@lemmy.world 1 points 1 month ago* (last edited 1 month ago)

I use a degoogled CalyxOS phone so all those apps that load ads via Google services don't even work, or they work and the ads don't load haha. One caveat is that I can't use paid apps either though, I'm not against those.

But yeah system wide blocking is definitely the most thorough method!