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Adblockers stop publishers serving ads to (or even seeing) 1bn web users - Press Gazette (pressgazette.co.uk)

submitted 2 months ago by 1984@lemmy.today to c/technology@lemmy.world

340 comments fedilink hide all child comments

They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

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[–] Imgonnatrythis@sh.itjust.works 15 points 2 months ago (2 children)

Can only imagine how f'd up kids' minds must be now

[–] TuffNutzes@lemmy.world 7 points 2 months ago (1 children)

My kid hasn't ever seen an ad on any streaming service or any web page, ever. And I block ads via DNS. We don't have any kind of live TV service or cable so they literally have just never seen any ads, ever.

Sometimes if we're out at a restaurant, some TV is playing live content and an ad runs. My kid is shocked like it's the first time he ever ate sugar.

Glad I can keep that toxic trash out of my house and out of his life.