Commodification of news under capitalist model creates barriers to access in form of paywalls, ads, data harvesters, and so on. Western media, driven by profit imperatives, increasingly treats news as a luxury good rather than a public utility. Paywalls lock critical reporting behind subscription fees, while ad-driven revenue models bombard readers with intrusive trackers and disruptive marketing prioritizing profit over access.
On the other hand, Chinese state-supported media model sidesteps these barriers by decoupling news accessibility from commercial pressures. I find myself reading outlets like Global Times or China Daily precisely because they provide clean, accessible articles without the junk. These platforms ensure information reaches a wider demographic, including marginalized groups who are priced out of Western media ecosystems. The structural advantage here is undeniable because Chinese media is unburdened by the need to “sell” audiences to advertisers or shareholders.
The west champions "free press", but the reality is that access is often restricted through financial and technological gatekeeping, while China’s approach leads to practical accessibility that's not possible under capitalist model. As a result, I expect that Chinese media will become increasingly more dominant globally due to being easily accessible.
It might not take off in the west where there's too much propaganda against China for people to turn to Chinese sources, but that's not the case for the global majority.
You're right that western state funded outlets enjoy the same benefits as well, I do find that it tends to lag behind corporate media a lot of the time though. And very much agree that the interests of the state are important to keep in mind just as it is when parsing the framing when reading corporate media.
I very much agree that western communist parties are absolutely terrible at communication. As @v_pp points out, PSL does a fairly decent job though. It would be nice to see more of that happening.
A funny tidbit I heard about the major party in my country is that they don't want to waste resources competing with bourgeois media, LOL
So much for reaching the people where they're actually at. No surprise organisations that embrace social media tend to grow much faster.
lol a very serious party to be sure