this post was submitted on 31 Mar 2025
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Adtech is a scam
Recent report showed all these verification companies missed obvious bot traffic and weren’t doing anything prebid even though they were charging for it lol
https://www.adexchanger.com/platforms/adalytics-the-ad-industrys-bot-problem-is-worse-than-we-thought/
No advertising platform has any incentive to prevent bot traffic; they actively profit from 'failing' to prevent it.
That’s not true
I know how it works but thanks. Impressions are cpm vs cpc like you described. The incentive is to have the cleanest traffic in order to get bigger budgets from agencies. Yes, there are shady networks that will look the other way but the original comment stated everyone in the space is bot friendly.
Edit: I could have worded that better. Eh