edited the heading of the question. I think most of us here are reasoning why more people are not using firefox (because it was the initial question), but none of that explains why it's actively losing marketshare.
I don't agree ideologically with Firefox management and am somewhat of a semi-conservative (and my previous posts might testify to that), I think Firefox browser is absolutely amazing! It's beautiful and it just feels good. It has awesome features like containers. It's better for privacy than any mainstream browser out there (even counting Brave here) and it has great integration between PC and Phone. It's open-source (unlike Chrome) and it supports a good chunk of extensions you would need.
This was about PC, but I believe even for Mobiles it looks great and it allows features like extensions (and I hear desktop extensions are coming to firefox android?), it's just a great ecosystem and it's available everywhere unlike most FOSS softwares.
So why is Firefox's market share dying?
I mean, I have a few ideas why it might be, maybe correct me I guess?
- Most people don't know how to use extensions well and how to use Firefox well. (Most of my friends in their 30's still live without ad blockers, so I don't think many are educated here)
- It's just not as fast as Chrome or Brave. I can't deny this, but despite of this, I find it's worthy.
- It's not the default.
- Many features which are Google specific aren't supported.
- Many websites are just not supporting firefox anymore (looking at you snapchat), but you would be right in saying this is the effect of Firefox losing it's market share not the cause (at least for now) and you would be right.
But what else?
I might take time (a lot of it) to get back at you, thanks for understanding.
occasionally I’ll find websites that don’t work 100% because they were coded primarily for chromium based browsers. FU Google
This is pretty much what happened, yes. I'd offer an important expansion on "innovative features" though. Chrome was objectively faster at everything. Loading pages, starting up, all that stuff. If all you care(d) about was a super fast, modern-feeling browsing experience then Chrome was all there was.
I was one of those "fuck Bill Gates!" dudes circa 2008 or 09 or whenever Chrome came along. I had been using Firefox for years because, I dunno, nerd shit. All my nerdy buddies used it and said I should use it, so I did.
And then Chrome came along and like you say Google was the cool kid on the block. They were building out Google Fiber (remember that? Feels bad), "taking it to the man ™️!" in the form of ISPs. Oh God, how I wish they had won that fight... Even the might of Google proved incapable of breaking the collusion of government and corporations that empower the ISPs in the US...
Anyway, Google was, if I'm being fair here, doing an amazing job with PR.
They were building up and out Android OS, providing an actual competitor to Apple's (basically) first to market iOS.
Mozilla simply couldn't keep up. It was already pretty niche pre-Chrome, but post-Chrome it was just IE/Edge and Chrome basically. Firefox was left far behind by the general public, forgotten and, if remembered, remembered only as "the browser for nerds."
I'm back on Firefox now after Google's billionth threat to end adblockers in Chrome. That plus Google's clearly unethical practices. I don't agree with everything Mozilla does/has done and some of the stuff that comes prepackaged in Firefox is unnecessary in my view, BUT there's little point in denying their superiority over the competition in many ways.
I remember definitely that Firefox was the browser of choice in our house pre-Google. IE was always nasty to use and my Dad was always a tinkerer and worked with IT guys a lot so we had Firefox on PC for ages
(As a side note those same well meaning IT guys persuaded my Dad Linux was really easy to set up and use as a home PC for the whole family. Didn't end well)
Anyway, Firefox was trumping IE hands down as a family PC browser, I suppose I'm talking late 90s early naughts? Don't know exactly. But we would have been using Ask Jeeves still as our search engine before Google search launched and that made my Dad's eyes light up, because it was fast. And it was the same with Chrome when it came out. By then I'd moved out but like you say, they had the PR as the guys who were now changing things most.
And it wasn't all bs, because it was and in many ways is a very good browser. On the one hand there's definitely an element of people using what everyone else does but also, if it was a total crock of shit no one would use it. For me it's not even so much privacy but my tolerance for ads and need for a dark mode on mobile have got me back to Firefox on Android for now