“If a student uses the college search tool on CB.org, the student can add a GPA and SAT score range to the search filters. Those values are passed [to Facebook]”

So they don’t associate your official score to your browser, but presumably students who are using that search tool would be searching their real score - or a range close to it.

The headline is fairly leading, but the statement from the College Board is also fairly misleading. They’re not directly selling your official score to advertisers, but they’re indirectly selling data about you that gives a pretty good idea of your score.