this post was submitted on 14 Mar 2025
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I think you may want to look at some older brands like Estée Lauder or Lâncome. I don't use those brands myself but I have the impression that they don't have as much turnover in their offerings vs something like Colourpop, which always has something new. I think the typical userbase of those brands is looking for less experimental, more classic makeup, which should lead to stability in the product lines they offer.