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I mean, yeah, obviously the dev would rather people pay the subscription when some of the Ultra features require server work and/or continued costs (translation, OCR, etc.).
Developing Sync is his full time job, which is why it initially shipped without a lifetime tier. People voiced their opinion and the dev listened by adding the lifetime option and the ad free option. If you don't like the pricing, use a different app. Nobody is forcing you to use Sync. LJ doesn't owe you the app for free (or any price outside of what he feels is fair).
You do realize he can charge absolutely any price he wants for a product he created right? He doesn't have to even offer an ad-supported version, but he's decided to give the user the choice. If someone wants to use his app for free, they can. And if they don't agree with his model, they can just not use the app. It's really not a predatory practice.