This is the best summary I could come up with:

Google spokesperson Michael Aciman told The New York Times that these reports "point to a fundamental misunderstanding of how advertising works on made-for-kids content."

But in their letter, child advocates told FTC Chair Lina Khan that they have "serious questions" about whether Google is being honest about ad targeting.

Currently, YouTube is under an FTC consent decree requiring COPPA compliance after already being hit with a $170 million penalty in 2019 for violating the child privacy law.

Their letter suggested that if millions of COPPA violations are discovered through the FTC probe, "the Commission should seek civil penalties upwards of tens of billions of dollars."

Golin told Ars that when Adalytics released its report last week, he was surprised to see YouTube seemingly willing to "get its hand caught in the COPPA cookie jar again."

Golin told Ars that heftier fines may be needed to motivate YouTube to take more steps to protect kids on its platform.

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