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Valve ban advertising-based business models on Steam, no forced adverts like in mobile games
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this post was submitted on 09 Feb 2025
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Damn, I was coming here to say this is a meaningful curation step and I couldn't give Steam my usual cynical reality check, but you found the angle and now I can't unsee it.
It can be both. Steam wants their cut, but they also don’t want consumers seeing a free game on Steam, downloading it, and then complaining to Steam because it’s not actually free, it’s just riddled with ads.
It can be both.
I don't think it's cynical. Their review model would make it very hard to make payment fair (we call always argue about whether Steam overcharges for its services) since it would be a pain in the butt to track income from advertisement.
But the advertisement business model makes for worse games. I think it makes great sense for Steam to ban them. And if games on Steam are better then that's good for game developers that use their platform.