Honestly, dumb as this sounds, they can't lose. It's not a platform. There's no infrastructure. It doesn't even do cloud streaming, for some reason; it is 100.0% dependent on your hardware and your network. If Sony went bankrupt tomorrow, this gizmo would still work. If the hardware's sold at a comfortable profit and they're not gambling anything on its success, why wouldn't they launch this ridiculous object? They don't care if you don't buy it.

It's not a handheld. It's an accessory.