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Ads are coming to TikTok search results
(www.theverge.com)
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this post was submitted on 22 Aug 2023
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Technology
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This is the best summary I could come up with:
The company announced today that advertisers will be able to place ads alongside organic content that appears when searching in the app.
When a user clicks on an ad, they can continue scrolling to view search results in a feed-like format.
Ads will appear next to organic content that’s served when a user searches on TikTok, with a semitransparent “sponsored” label on the video thumbnail.
Instagram search ads appear when a user clicks on a post and begins to scroll through other content.
Young people are increasingly using TikTok as a Google replacement to look for product recommendations, restaurants, or shows to watch.
In the past, TikTok has also struggled with moderating content that appeared prominently in search results — last year, the platform pulled several videos that promoted the use of prescription drugs as weight loss ads after researchers found TikTok was surfacing them in search.
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