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this post was submitted on 19 Aug 2023
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This has been their marketing strategy since the iPod. Also it's the opinion of teenagers, so it really doesn't matter (sorry teenagers reading this, you probably don't have the money to be shaping the decisions of megacorps).
It absolutely does matter because for the vast majority of people, the only UI they like using is the one they are used to. So if 87% of teens use iphones as teens, they will do so as adults. This is a huge marketing win for apple.
I get your point, but that would also assume that shares in fidget spinners would go through the roof as soon as the kids who love them had disposable income. Laboured metaphor, but my point is people's opinions change. On the other hand Apple don't offer subsidised versions of their products for educational use out of the good of their heart, so clearly they see the value of exposing people to them early.
That analogy would work if toys were ultimately targeted to adults which they are not. A smartphone on the other had is targeted towards adults thus getting a child or teen to have brand loyalty at an early age would ultimately convert to sales as an adult.
But the parents who buy teenagers' phones do.
Parents can make informed decisions based on pros and cons, or cost vs value. And they can teach their kid how to do it as well, so they have a skill for later in life when it'll be necessary.
Or they can buy the more expensive thing just so the kid shuts up, I guess that's also an option when parenting is too hard.