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The SEO scam: 62,000 dollars later
(tinloof.com)
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SEO reminds me of regular gamblers. They all have a system but you will only ever hear about the wins, never the losses.
When they win, the system is the reason. When they lose, something other than the system is at fault. In the case of SEO, "the client didn't implement hard/well enough".
Well put. They can always use "blame the client" as a way out. I've seen fitness coaches, nutritionists, and horse trainers speak the same kind of language.