If you want your community to grow, there's things you can do to help. Some of them are better than others. What are things that are good for the Fediverse, and what are some things that are better left on other platforms? Here's a few things and my opinions
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Clickbaity titles ("Liberals DESTROYED by LOGIC") - No thank you.
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Consistent posting - Yes. If you start a community, you'll probably be the only one posting on there for a while. It's easier to bootstrap a community if it's something that comes with content ready-to-go somehow to make your job easier.
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GIFs - I've been using this over in !observances@midwest.social. That's about as growth-hacky as I'd like to get, but I'm pretty sure people are more likely to engage with animated GIFs than static images for communities like that.
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Sources - I think this is something that can differentiate the Fediverse from other platforms. On my posts in !outofcontextcomics@lemmy.world, I've been spending time to source everything before posting it. This makes sure I don't accidentally post edited images that I've seen over in /r/outofcontextcomics, and makes the Fediverse show up in searches. That actually probably hurts growth a little bit, but IMO is worth it
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Transcribing - Another differentiator for the Fediverse. Everything's been done by hand and it's been great. I've been transcribing my posts in !outofcontextcomics@lemmy.world and I've been very happy to see that search engines are already picking those up.
If its a non-meme community, like an actual serious topic. Post memes about it.
Post images instead of text. (Look at the bad facts community. Can't remember the exact name.) That guy gets it.
Personally the name and image of the community make a bit of difference to me. Although not much.
Please please, please don't
I've seen semi-serious subreddit allowed memes enough to tell that it won't go well.
There's balance to be found, but to kickstart a community that generally helps