131
Vegan drink Oatly can’t call itself ‘milk’, judges rule (www.telegraph.co.uk)
submitted 1 week ago by steeznson@lemmy.world to c/unitedkingdom@feddit.uk
92 comments fedilink hide all child comments

I'll probably stick to asking for oat milk instead of "porridge water" or whatever the new mandated name will be. To be honest I do think calling it "milk" lets them inflate the price when it is essentially porridge water.

you are viewing a single comment's thread
view the rest of the comments
[-] flamingos@feddit.uk 26 points 1 week ago

In 2019, Oatly applied to trademark the phrase “Post Milk Generation” but this was rejected by the Intellectual Property Office (IPO) in January last year after ruling that its use of the term “milk” was “deceptive”.

But this trademark is clearly them establishing themselves as not-milk and plenty of vegan products term themselves like this ("No Steak Pie") without issue, it's only dairy products that this ridiculous standard applied to them. Guess I'll just continue to enjoy the two bottles of oat 'drink' I have in my fridge.

To be honest I do think calling it “milk” lets them inflate the price when it is essentially porridge water.

Most good oat milks will have stabilisers and vitamins (B12 especially) added to them vs if you just made some at home.

[-] Emperor@feddit.uk 20 points 1 week ago

But this trademark is clearly them establishing themselves as not-milk and plenty of vegan products term themselves like this (“No Steak Pie”) without issue, it’s only dairy products that this ridiculous standard applied to them.

I Can't Believe It's Not Butter seem to have no bother. Perhaps it's just Big Milk at work.

[-] flamingos@feddit.uk 10 points 1 week ago

I'd completely forgot about them tbh. You also see it a lot with cheese alternatives, even though they broadly fucking suck so I don't know why the cheese industry even bothers.

[-] captain_aggravated@sh.itjust.works 3 points 1 week ago

Now I want to make an oil-based spread and call it "The Product In This Container Is Absolutely Not Butter" and see how it sells.

[-] AtariDump@lemmy.world 4 points 1 week ago

Sound like the Aldi brand.

this post was submitted on 05 Dec 2024
131 points (98.5% liked)

United Kingdom

4133 readers
113 users here now

General community for news/discussion in the UK.

Less serious posts should go in !casualuk@feddit.uk or !andfinally@feddit.uk
More serious politics should go in !uk_politics@feddit.uk.

Try not to spam the same link to multiple feddit.uk communities.
Pick the most appropriate, and put it there.

Posts should be related to UK-centric news, and should be either a link to a reputable source, or a text post on this community.

Opinion pieces are also allowed, provided they are not misleading/misrepresented/drivel, and have proper sources.

If you think "reputable news source" needs some definition, by all means start a meta thread.

Posts should be manually submitted, not by bot. Link titles should not be editorialised.

Disappointing comments will generally be left to fester in ratio, outright horrible comments will be removed.
Message the mods if you feel something really should be removed, or if a user seems to have a pattern of awful comments.

founded 2 years ago
MODERATORS
tom@feddit.uk
GreatAlbatross@feddit.uk
frankPodmore@slrpnk.net