Controversy does sell games and can drive sales of bad games (GTA, Dark Souls, DND). People are more aware of it. They buy it and play it because "what's the big deal". They like it, despite its flaws, then they share it.

The complaints about "wokeness" are only created by bigots. Just because games have a queer or religious character doesn't mean there's an agenda to make more money. It's just a trait that exists in the real world. And more than likely, the character takes traits from someone who made it, or someone they know.

Queer people exist. Being upset about a person existing in a game is a personal problem.

That being said, there are things I personally don't like in games, so I just don't play them.