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this post was submitted on 18 Aug 2023
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They won't though. Our financial system judges companies on being more-profitable than they were last year, and being more more-profitable than other companies. It's not about making a living, it's about infinite growth.
that is what is twisted.
a company that make ~20million year after year is considered a failure in the ethos of capitalism.
I run a small business that is non-profit. I am constantly fighting people who are screaming or shaming me we need to grow or what we are doing is not worthwhile... it's complete insanity how internalized the capitalism/stock market is for most people. growth at any cost. if we help 500 people one year, and 500 people the next, it's 'not doing enough'. we have to help 700 people the next year, and so on and so on. hire more people! do more event! etc etc. it's unsustainable.