I was thinking the same thing. It doesn't make a whole lot of sense. Idk what they target demographics is for these things.

Even for portability they have the 8bitdo Lite which is smaller than most modern phones. Wider surface area, fits in a small pocket. Works well with a tablet or laptop gaming setup.

This is good if you want even more portability, for a cheap $25 bluetooth controller with pretty great platform support. Some of my friends go to a lot of conventions and I can see them having a couple of these in a small pocket just to have something easy for multiplayer games.

For me, I'd likely use it like they show in one of their promotional images - keyboard shortcuts in art programs, etc.

Wouldn’t be a bad remote replacement for an Nvidia shield or HTPC

They work as game controllers and are small (but usuable), but a lot of people use these as a shortcut button box for art and other applications. Like A takes out your paint brush and B your eraser

You could use it as a power point clicker etc.

I think it’s mostly for the novelty of having a controller that you can keep with you all the time, even on a keychain.

That being said, the fact you can remap all the buttons opens up some interesting accessibility options for this, especially if you think about using it one-handed.