This is the key that too many straight men who use words like "friend zone" and "game" and "incel" just don't realise.. don't go hunting for a bride like some caveman. Go make friends. Live your life by doing the things you like, treat women like women not like a prize to be won. Make male and female friends, don't just talk to women who you're attracted to. Find friends, and not with the anticipation that one of them will turn into a girlfriend. "Friend zoned" is what people say when they don't get that they're not owed a relationship, and think that being friends with women is a waste of time. Find friends. Be who you are, be genuine. That's the only way you'll find people who are genuinely interested in spending time with you and not some persona you've adopted. If you want an actual good match of a partner, it's more likely that a friend of yours will match you up with someone than you finding the one by going out like you're on the hunt.