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This still baffles me, but I guess it's good for federation?
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A community dedicated to fediverse news and discussion.
Fediverse is a portmanteau of "federation" and "universe".
Getting started on Fediverse;
"Wow, Blockbuster sucks because I have to drive to a physical store. I know, let's open up another brick-and-mortar store that's exactly like Blockbuster minus the name recognition. That'll show 'em!"