Probably as an over reaction to lost wages and the feeling of being completely unable to secure financial freedom for their family if they even had one which likely makes them feel like failures thus the hard pivot back to forceful ideology.

I mean unfortunately expectations of what a "man is" hasn't changed much since pre world wars with added consumerism since.

So it's equality where the equality is worse for everyone and social stigmas still are abound. It's a powder keg.