One problem is that it's very hard to quantify how much our privacy, our data, is worth. There's money to be made with it, but we, average people, have no idea how any of that works. This leads to general indifference.

Another problem I see is that most people don't correlate their continuously worse online experience with being spied. Every facebook change led to lots complaints, but people didn't quit, they just ate shit until they stopped complaining. Same with Twitter, Insta, Google, Youtube. Since the enshittification happens gradually, they fail to correlate one thing with another.