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PlayStation product manager says ads being shown was just a bug
(files.catbox.moe)
Source: https://xcancel.com/dshiatt/status/1840822267737162237
Obviously just damage control but they do seem to be "fixing it". They must've accidentally implemented a feature to get and show image from the newest news post (which is often an ad), accidentally tested and vetted that feature, and accidentally pushed it.
The bug was that it was rolled out prior to when they wanted to roll it out.
They're definitely gonna try and put ads in there in the future. 😬 Was just comparing experiences with another user here last night about this (they had the ads but I did not) and seeing as they were across the pond from me and don't even have the hub yet, it's like they were just testing the waters in a specific region.