Agree that the macbook IS the "future" (really present), same as it was with phones, because a single monolithic SOC is much easier to manufacture and has massive power and energy benefits. That said, I do like that "new" PCAMM2 format since it does wonders for making even those kinds of systems upgradable... to the extent you would upgrade.

And a macbook with a lot less glue and signed parts is kind of what I think we SHOULD be striving for.

That said, gonna nitpick a bit

Having a highly configurable machine is the opposite of the MacBook. There’s probably a market for the Framework laptop. It fully leans into being configurable and repairable.

Again, define "configurable" and "repairable" because the former is buying dongles and the latter is not too dissimilar from other (non-apple) laptops on the market

That gives the user a bigger sense of control. They don’t feel dependent on huge corporations.

Ah, so we are paying the security blanket tax. Farmework makes me feel warm and fuzzy so I should give them money?

It’s not just a feeling either. Other companies don’t want their customers to repair or exchange anything on their laptops and will void the warranty if you do it. Framework is the opposite as it encourages their customers to assemble and replace parts themselves.

Again, actually check out the landscape. Apple are fucking assholes and always will be. But when even frigging Microsoft is making fairly repairable devices (lots of glue but https://www.ifixit.com/Guide/Microsoft+Surface+Pro+4+Screen+Replacement/60348 )?

Mostly it sounds like you are reading that marketing schpiel I alluded to. "Companies aren't your friends and all want to fuck you in the ass. Except Framework. We are your friends"

Customization has become huge in the PC market, especially among gamers. Framework is smart to try and fill this individualist niche. The marketing works well, just like you said. I find the programmable LED modules quite charming for example.

Probably the biggest thing that happened to PC gaming specifically in the past decade is the Steam Deck. Which is a minimally customizable handheld computer

The option to buy the laptop as a kit for me to assemble myself also sounds fun.

And good for you. Personally, I would rather do my zany projects with random crap I got off ebay or build some gunpla. But... I am not going to tempt fate by saying I would never even consider buying a 1k USD model kit.

Empowerment is what the marketing sells to their customers. Few people really need this product, but many find it desirable.

On that I 100% agree. I just... wouldn't call that a positive.