Globalization ruined it.

Not like in politics (though similar), but in the sense that instead of a space of generally sane people where you don't have to follow any conventions of fashion or social expectations of idiots, like a park where people sit in grass and eat sandwiches, it has turned into something like a mall built in place of that park, with guards, ads, bullshit and shopping apes.

There definitely was trash. You just didn't have to see it. You'd not go to a central recommendations system, like in social nets or search engines. You'd go to web directories and your friends. Like for many things you still do.

Now there's the fake social pressure of being on corporate platforms. Why fake? Because you still really need and talk to the same amount people you would back then, even fewer.

That fake social pressure was their killer invention. Human psychology is unprepared for critically evaluating the emotions from being able to scroll through half the world of other people right now. They don't generally use that seemingly easy ability to reach anyone anywhere, while when it was a bit harder, they would, but the fake feeling of having it is very strong.

It's a mouse trap.