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After charger, Apple removes USB-C cable from the box
(www.gizmochina.com)
This is a most excellent place for technology news and articles.
I've used the same cables for years with no problem. You don't yank them out of ports using the strand, you don't stress the connectors by winding tightly or making them bend at sharp angles and just treat them with care.
I’ve used an IKEA lightning cable for years and treated it really badly and it’s still in perfect condition. The official lightning cable from Apple had to be replaced every two years (it’s my employer’s phone and we upgrade every two years, stupid waste) because it was always destroyed and I had to give it back in perfect condition.
The quality is also a factor.