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I'm looking at you, ubisoft
(feddit.org)
Reason for this meme is that some ubisoft titles are shipped with a broken version of ubisoft connect launcher. Installing these games is only possible by running the installer for the launcher again via protontricks.
How to play Ubisoft games without the Ubisoft Launcher:
Step 1) If you're an EU citizen, sign this petition: https://eci.ec.europa.eu/045/public/#/screen/home
If you are not in the EU, you can check if there are any other initiatives for your country here: https://www.stopkillinggames.com/
Step 2) (Due to insurmountable pressure, which you definitely did your part in adding to, video games are now forced to have an end-of-life plan.
Step 3) Wait until the game you want to play without the Ubi Launcher hits its end-of-life
Step 4) Do whatever is necessary to get the game playable again, which the newly introduced law guarantees is possible
Step 5) Enjoy your game without the Ubi launcher