this post was submitted on 23 Aug 2024
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Do these "cost per click" figures actually represent the money Google receives (received) from these companies for every time someone ends up on their platform through the intermediation of Google?

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[โ€“] lettruthout@lemmy.world 2 points 1 year ago (1 children)

So is this a possible protest vector? Boycotts are frequently called so that consumers can voice their displeasure of the actions of a company. Couldn't a click campaign be used to cause a company a great deal of expense? If enough people purposely clicked enough times, couldn't that get a company's attention? And wouldn't this be just as legal as boycotting?

[โ€“] cryptiod137@lemmy.world 4 points 1 year ago

Google would probably give you an out if they caught wind of it.

The advertisers are the customer, you are the product.