Somewhat tangential, but my sister-in-law insists that people use "latinx" whenever she hears someone say latino or latina. This despite the fact that latinos overwhelmingly prefer the terms "latino" or "hispanic" to describe themselves; in fact most have never even heard the term latinx and most of those who have are offended by that, not by latino or hispanic. I like pointing out to my (very white) sister-in-law that there is nothing more white than telling other ethnicities what they should or should not be called.