Yeah, brain plasticity is really fascinating. One of the guys I work with, its the only way to teach him anything. He had a heroin overdose like 15 years ago. He has basically no short term memory, but I've been able to get him to retain things via repetition. Mostly repetitive physical tasks, but social media, with advertisers constantly pinging him, has also been a very powerful reminder. He's big into the EDM scene and he remembers events, both past and future, because social media keeps buzzing him and reminding him. I wish there was a way to harness that power for good.

But obviously, I've never seen his brain before.