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What do you want to have in a Lemmy instance?
(ponder.cat)
A community to talk about the Fediverse and all it's related services using ActivityPub (Mastodon, Lemmy, KBin, etc).
If you wanted to get help with moderating your own community then head over to !moderators@lemmy.world!
Learn more at these websites: Join The Fediverse Wiki, Fediverse.info, Wikipedia Page, The Federation Info (Stats), FediDB (Stats), Sub Rehab (Reddit Migration), Search Lemmy
I would split it the question into two areas, I think you're looking into the second part?
Why would I join a particular instance (of any fediverse platform)
Nice to have:
Why would I switch from Lemmy (software) to something else
Look at the discussion related to Sublinks where people talked about what they don't like about Lemmy. Some of the important points for me are moderation tools (ex. Automod), granular permissions for admins/mods, etc.
Would be nice
Depending on your area of experience, you could look into contributing to Sublinks development. It's being developed in a way that allows Lemmy instances to migrate smoothly, and they could be open to adding new features to the roadmap
I agree on the customizability.
The community aspects that form a reason to join this instance specifically are key, of course, but I have none of that. I just made this place. Now I need to make it neat enough that at least one person sees some reason to join, instead of one of 200 other already-popular instances.
I think making the frontend more customizable would be good for Lemmy as a whole, and also if I'm tinkering with it on this instance, maybe that can give a flavor to the instance and give a benefit to people who do decide to come by. It is more ambitious than I was thinking of, but I just looked for a while and it is not insurmountable.