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Netflix officially removes Basic - the cheapest ad-free tier
(m.gsmarena.com)
This is a most excellent place for technology news and articles.
That's basically what Netflix did in the beginning. The challenge for Netflix is that the media companies they were licensing content from weren't dumb, so the licensing agreements were time limited. The media companies caught up and built their own streaming platforms and now Netflix is at the receiving end of disintermediation.