Easy. He classifies his lies by his company:
- Tesla: FSD, Cybertruck, Semi, Optimus and the spandex dancing man, solar shingles, solar farm, thermonuclear explosion proof glass, bullet proof chassis, battery-swap, range under full charge, share value, etc
- Boring Company: Hyperloop, Not a flamethrower, Vegas loop, pods, tunnel bricks, etc
- SpaceX: Martian colony, surface to surface starship, in-orbit refueling (to get to moon), in-situ methane production on Mars, etc
- Neuralink: Telepathy, Brain backup
- Twitter: Free speech
- Musk himself: His net worth, The man who knows more about manufacturing than anyone else alive
This is exactly what was predicted as the result of corporate surveillance and targeted ads. They are part of schemes to extract more revenue from you. Another example is the rising premium for health insurance. But people apparently had "nothing to hide"!