From TFA:
So what do we search with instead of Google? There isn’t a lot of choice. There’s various flavours of Google or Bing.
[…] Kagi resells Google’s actual link results for a monthly subscription. Kagi is really an AI company that sells search as a sideline, and they’ve got a terrible AI slop news service too. But the search has a good reputation for now.
I do. For the same reason they are cramming LLMs into every other product:
They need to pretend to their investors that there is an enormous market hungry for more of this, so the investors will not demand their money back.
By turning more users of existing services, into “users of Gemini”; by turning more translate requests, more email messages, more search requests, into a “Gemini usage”; they can with a straight face claim more and ever more usage and demand, propped up by users who never agreed to any of this.