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Roku explores taking over HDMI feeds with ads (www.lowpass.cc)

submitted 2 years ago by Stopthatgirl7@lemmy.world to c/technology@lemmy.world

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Roku is exploring ways to show consumers ads on its TVs even when they are not using its streaming platform: The company has been looking into injecting ads into the video feeds of third-party devices connected to its TVs, according to a recent patent filing.

This way, when an owner of a Roku TV takes a short break from playing a game on their Xbox, or streaming something on an Apple TV device connected to the TV set, Roku would use that break to show ads. Roku engineers have even explored ways to figure out what the consumer is doing with their TV-connected device in order to display relevant advertising.

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[–] Cris_Color@lemmy.world 3 points 2 years ago

ಠ⁠_⁠ಠ

[–] KillingTimeItself@lemmy.dbzer0.com 3 points 2 years ago (5 children)

is an HDMI feed like an rss feed? How does this "supposed" feed work here?

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[–] Glowstick@lemmy.world 3 points 2 years ago (2 children)

This would only effect people who are using the roku service built into their tv, yes?

[–] Entropywins@kbin.social 3 points 2 years ago

It sounds to be the situation but I wouldn't put it past them to try and fuck everyone who owns their devices not just people who bought roku tvs

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[–] Mistic@lemmy.world 3 points 2 years ago

Xiaomi has been doing that as well, except it's whenever.

Now, the TV is forbidden to access my Wi-Fi because screw that.

Any info on how to make it dumber would be appreciated.

[–] Exusia@lemmy.world 3 points 2 years ago

I was permitted to close my account....without any hassle. Sign into my.roku.com and delete account is as the bottom. Selecting "don't want to use this anymore" gives you a box with 255 charachter limit (because of course they don't want to hear a real reason) and then when you hit send you just get "Thank you, account closed, if you come back you will need a new account"

Surprisingly, suspiciously, painless.

[–] Teknikal@lemm.ee 2 points 2 years ago* (last edited 2 years ago)

Yeah now I'm never buying a roku I think when amazon eventually manages to wreck my cube (which they really seem to be trying to) I'll have to try something like a raspberry pi or maybe a small ryzen card.

I'm really not sure but The one thing I've decided is to take it out of another company's hands.

[–] dan1101@lemm.ee 2 points 2 years ago

You've got a great UI Roku, but now stop being evil.

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