That's the equivalent to the "colorblind" approach
Edit: since this is downvoted, I mean colorblind in a negative way. If you are "colorblind", you're basically ignoring racism which is better then being actively racist, but not anti racist either. You can't act against racism if you don't see it and you can't reflect your internalized racists either. "I'm not a racist, I just don't like the way you talk and act. Nothing to do with the color of your skin."