Where To Watch: 1. FC Nürnberg v. Arsenal F.C. (lemmy.world)

submitted 1 year ago by Astrealix@lemmy.world to c/gunners@lemmy.world

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If anyone has a better source for this info lmk, I know that some guy on r/gunners had a nice graphic but I have no idea where to find it...

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[-] merc@sh.itjust.works 4 points 1 year ago

The game will kick off at 6pm UK time, and all 90 minutes plus an hour-long build-up show can be viewed by purchasing a Match Pass for just £4.99 - but only if you purchase before the day of the game, with the price rising to £6.99 on Thursday.

Or, if you’re planning on seeing this week’s friendly plus our Stateside fixtures against Manchester United and Barcelona, as well as our Emirates Cup meeting with Monaco, then you can buy a Pre-Season Pass for a discounted rate of just £15.99.

Please note, the game against Nurnberg is unavailable to stream for viewers in Germany

Yo ho ho, I guess.

[-] rjb@aussie.zone 2 points 1 year ago

I would buy the pre-season pass in a heartbeat, if they guaranteed the replays be available on-demand. I live in Australia and the kick off time for Nurnberg is 3am for me, I'm not waking up at that ungodly hour for a pre-season match. Will have to try and find a dodgy replay somewhere, where's the lemmy equivalent of reddits footballhighlights?

[-] poorlydrawnarsenal@lemmy.world 3 points 1 year ago

The last few years there’s been a random guy that streams it on twitch. I’ll be looking for that because I more or less refuse to pay to stream a preseason match.

[-] merc@sh.itjust.works 1 points 1 year ago

I wonder how they settled on a price of £6.99. IMO that's just absurdly high. I can't imagine many people would pay it.

As long as they're going to be filming it, there are some high fixed costs: mainly people. Camera operators, directors, sound people, people to do commentary, and so-on. Plus the crew needed to set things up and tear them down (basically like roadies for music shows). Given the high fixed costs, the bandwidth costs are going to be minimal, and the additional bandwidth costs are going to be pence per user.

Given that, you'd think they'd want as many users as possible, especially given that each user is another person's eyes on the various ads: shirt sponsors, sponsors on advertising hoardings, etc.

To me, the smart thing to do would either be to let people watch the pre-season for free, hoping to convert some of those people into paying fans, and getting them to buy memberships or merch. If they really wanted to charge people, to offer the games just barely above a break-even price so that you get as many eyes on the sponsors as possible.

At £6.99 they're going to turn away a lot of potential viewers, viewers who will easily be able to find a way to watch the game for free from a dodgy streaming site. Not only does that mean missed revenue, it also means people don't have the habit of going to arsenal.com for arsenal match videos. It also means they miss out on "upselling" opportunities -- like, convincing people who just watched an Arsenal match to buy a shirt from their favourite player, or getting people to get a digital membership, or whatever.

The only thing that explains it to me is that they want to convince people that Arsenal is a "premium product" that you have to pay premium prices for. So, even if they turn away 90% of potential viewers, everyone is left with the impression of Arsenal as a premium brand.

[-] poorlydrawnarsenal@lemmy.world 1 points 1 year ago

My thinking, and it’s just a guess here, is that it’s a measure to reduce traffic to the site so the stream stays up and the servers don’t get overloaded.

That cost stops someone who’s casually interested in watching the match from tuning in and leaves only the “true arsenal fans” watching.

Just a guess but it’s the best guess I’ve got.