Recent discussions around purchasing knives got me thinking maybe a thread of online stores would be good. I'm going to assume that a lot of new-to-knives people are starting on Amazon which is often not the best place.
I'll list a few that I use or have experience with (and maybe some background). I have no affiliation with these places other than being a happy customer. None of the links or codes are going to make me money or give me free stuff. Just thought I would throw together some options for people who are new to knives.
My list is going to be US-centric. If you are not in the US and have recommendations, please add them here!
http://www.whitemountainknives.com One of my favorite retailers. Great prices, free shipping, and offers a variety of coupon codes for 10% off. Most of these are tied to individuals who get rewards for people using them. I use one that is, as far as I know, generic: WMK The site has a ton of stuff on sale (especially now).
http://www.indianaknives.com Small retailer in southern Indiana. Great, great customer service, excellent prices and free shipping. A more limited selection but often has 1 or 2 things that larger retailers sell out of quickly because this store flies under the radar.
http://www.knivesshipfree.com As the URL says: knives ship free! Lot of fixed blades, especially Bark River knives. Not a super limited selection of manufacturers but it feels like a very well curated list.
http://www.knifeworks.com Mentioned in a recent thread here. A ton of options and the exclusive home to Doug Ritter-designed knives (manufactured by Hogue). Used to have Benchmade under MSRP but I don't know if they still do that. $100 purchase requirement for free shipping.
https://www.knifecenter.com One of the OG stores. Huge selection, and fantastic YouTube presence. Their website allows you to filter searched by a ton of different options not found in many other stores. Tons of really cool Exclusives as well. $95 min purchase for free shipping.
http://www.bladehq.com For a long time a more commanding presence than KnifeCenter in social media but I think they've fallen back as maybe has their customer service. Always a ton of Exclusives especially all the "Dessert Warrior" options. Free shipping at $100.
Others I have limited experience with but are good:
http://www.smkw.com Smokey Mountain Knife Works
https://www.cutleryshoppe.com/ Another shop with a ton of exclusives. I got a exclusive ALOX SAX from them.
https://www.knivesplus.com If you want a customized Spyderco or Benchmade without going with a random person off Etsy or Ebay, these guys are great.
I know I left stores off the list (mostly for time) so fill in the gaps. Who have you purchased from that's been great?