this post was submitted on 16 Jul 2026
45 points (100.0% liked)

Vintage and Retro Ads, Promos, Fliers, Etc.

2127 readers
192 users here now

For sharing images of vintage magazine ads, fliers, promos, etc.

We're going to play it pretty loose with timeframe here so please don't get offended anyone :)


Be nice. All instance rules apply.


Rules:

  • Be respectful. Everyone should feel welcome here.
  • No bigotry - including racism, sexism, ableism, homophobia, transphobia, or xenophobia.
  • No Ads / Spamming.
  • No pornography.

Règles :

  • Soyez respectueux. Tout le monde doit se sentir le bienvenu ici.
  • Pas de bigoterie - y compris le racisme, le sexisme, le capacitisme, l’homophobie, la transphobie ou la xénophobie.
  • Pas de publicités / Pas de spam.
  • Pas de pornographie.

founded 2 years ago
MODERATORS
 

The company also claimed that it would cure "cripples, paralytics, the corpulent, the insane, and the blind."

This appears to be a modern photo of a surviving example.

oUS5fEvMG7cOhM0.jpg

top 8 comments
sorted by: hot top controversial new old
[–] EnmebaraGuesser@piefed.ca 14 points 1 week ago

On top of being the most important health mechanism ever produced, this ad might be the most important example ever produced of why you should pick a font and stick with that one for a little while.

[–] DarrinBrunner@lemmy.world 9 points 1 week ago (1 children)

Searching "saddle horse" gives nothing of context. Especially not in curing the blind.

[–] calliope@retrolemmy.com 3 points 1 week ago

I think they literally mean it simulates the motion of being on a horse one rides, but I would like to be proven wrong!

[–] iturnedintoanewt@lemmy.world 5 points 1 week ago (1 children)

How was this supposed to work??

[–] EnmebaraGuesser@piefed.ca 9 points 1 week ago (1 children)

The ad's byline calls it a saddle horse substitute, and looking at the mechanism, it appears the part you sit on was sprung and could move somewhat independently of the base.

So I'm guessing, you would hold onto the handles and then move the seat back and forth a bit like a modern rocking chair perhaps? Maybe it could provide a small amount of exercise in the process. Even some upper body workout if you used primarily your arms on the handles to supply the force.

How that translates to the most important health mechanism ever produced is left as an exercise for the reader.

[–] Texas_Hangover@lemmy.radio 2 points 1 week ago

I figured the springs were under great tension, and the handles are a release mechanism that ejection seats your ass up through the celing.

[–] _NetNomad@fedia.io 4 points 1 week ago

yeah i think this would cure me

[–] Duke_Nukem_1990@feddit.org 1 points 1 week ago

For some reason, I read all of these in Robert Evans' (Behind the Bastards) Old-Timey voice lol