I don't think he is a loser as much as we'd hope. He won the election. What he does as president I don't think is the important part for him. All the side deals, grifting, family members and friends receiving gvt contracts and insider trading is what is really being focused on. Him being in the position has given him ludicrous opportunities. He is winning regardless of public opinion.
Now if criminal charges were brought that stripped him not only of his title but also the ill gotten gains, then he would be a loser. But the current track is that he leaves office at some point with billions in the bank.