The way we name our children reflects something about ourselves. We could easily say that "Oh I wouldn't want my son to be called Niko, because it is a profanity in my mother tongue", or "My mother wanted my to name her after my great grandmother." or "I love the letter Z, so all of my children has the letter in them!"
Perhaps we give them names from the bible, from Star Wars, from a beloved author, or great friend who died. Or perhaps we just don't want our children to be bullied, so we pick a name that won't stand out.
Naming our children is obviously not a neutral act. The names suggest our relationships. What we want our childrens to be.
But this extends to far more than children names.
This is how language operates.
For each word, for each name, it communicates the world of the baptizer.
Looking how the sun moves throughout the day, we see that it is always going towards right. We can use this insight to speak of something going sunwise or counter sunwise. Playing cards we can say that we play sunwise. But you'll probably react with "We already got a word for that, clockwise and counter clockwise!" However, even though the two words points to the same thing, the underlying images are completely different. The sun represents a prerequisit for all life. Whereas the clock represents technology and efficiency.
Even though the context is the same, using the word sunwise pays tribute to nature, whereas clockwise pays tribute to technology. Here we can see that the words suggest our relationship with that which is spoken of.
NOTE Square brackets are used as "so called" brackets.
The word rich which comes from latin "reg" originally meaning someone who is ruling. Those who are [rich] has historically been a subject of envy. We have mades stories of them as wise, intelligent, groomed, well mannered. We can see this in fairytales and romantic fiction. These stories manipulate us into viewing the [rich] as good. Giving us a false sense of trust towards them.
So what should our relationship with the [rich] be then? I view the rich as somebody who grabs stuff away from the commons. In this sense I like to use the word grabbers.
To swap out words like this is what I call weeding. However, it is oftentimes not as easy as simply swapping one for another, because the word rich is intertwined into the language. We can say that something is vitamine [rich], meaning there is a lot of vitamins in it. Then you could say vitamine teem.
To swap out words like this, is what I call relighting. The act of moving the spotlight away from one word, towards another. To delight something unwanted, and enlight something that is wanted. Here we have relighted clockwise towards sunwise, and [rich] towards grabbers and teem.
Bondframing
As I have painted forth, words and names suggest our relationship with the spoken. The naming suggest how we ought to relate to the spoken. Or how we bond with the spoken.
For this reason, I use the term language bondframing.
To use the bondframing is to emphasize that language has a role in how we view the world, and that we ought to guide ourselves in a dezirable direction. It is to say that words should be open for inspection and potentialy weeding and relighting.
By using the bondframing, we are enabled to move our attention away from that which is strengthening the rich, towards the meaningful. Away from might, away from the machine, away from coldness, away from hierarchy. Towards solidarity, towards friendship, towards nature, towards growth.