The truth is the Lucas was tinkering with the script and story throughout the process. Destroying Alederan came late in production, after they shot the scenes of Luke and Leia talking after Obi-Wan died. That's why Leia doesn't seem concerned her whole world is gone.
Also, we don't know how long the DeathStar can go between shots. The video assumes it's a rapid fire weapon, but it looks like it might take minutes, if not hours to recharge.