Technology

For example, in one experiment, financial advisors were told that after receiving their investment recommendation, the client also sought advice from either another human financial advisor or an artificial intelligence system. The advisors then rated how motivated they felt about the situation and if it affected their willingness to continue working with the client.

Across all four studies, a clear pattern emerged: advisors were noticeably less motivated to work with clients who had also consulted AI. In fact, the negative reaction was stronger than when clients consulted another human advisor.