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Experts say new labeling could deceive consumers as dangerous substances still allowed under new rules

In a further retreat from its pledge to ban artificial dyes from food, Donald Trump’s Food and Drug Administration (FDA) announced that it would loosen labeling requirements to allow companies to state “no artificial colors”, even though products may contain some dangerous substances such as titanium dioxide.

The FDA in early February announced it would allow food makers to claim “no artificial colors” as long as the dyes are not petroleum-based, but health experts say even some naturally based additives present health risks, and the labeling would deceive consumers.

The move comes after the agency in 2025 began pressuring companies to phase out petroleum-based dyes, but stopped short of putting in place a ban. Removing toxins from food is a cornerstone of the Robert F Kennedy-led Maha movement. Kennedy is the secretary of the US Department of Health and Human Services, which holds the FDA, and he quickly zeroed in on dye upon taking office last year.