Regulators said they were also looking into the risks linked to the platform’s “addictive design”, such as giving consumers points or rewards for engagement.
“Addictive features could have a negative impact on users’ wellbeing and consumer protection online,” the commission said.
“We have a suspicion Shein underestimated (this) in the risk assessment and also didn’t put proportionate measures in place to tackle this particular risk,” an EU official said.
More likely they didn't care.