IMO it's a lot like garlic in that smells amazing when you're hungry and about to eat it but kind of disgusting to smell outside of that context.

I guess I have a maybe above average sense of smell/taste, or perhaps just more honed from cooking and tasting coffee and spirits for their tasting notes and such.

I don't know. I have such an extrem nasal septum curvature my cavernosa and smellbuds (Don't know if any of those are correct translations) are totaly dysfunctional. I sat once when I was younger in the livingroom after school an was playing there for more than an hour and as my mother returned from the doctor with my brother who was sick she almost blacked out from the smell in there. my brother vomited right before they left and my mother had no time to clean it. I have smelled nothing. There are only few things strong enough for me to smell them. paprika for some reason. And I hate it.

I bought some to try making aloo gobi after I saw this video(prior to the bon appetit contraversy) . I didn't really like the smell, but the aloo gobi was ok. Maybe the one I bought just isn't very good?