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dude@lemmings.world

More than a million pounds spent on influencers by UK government since 2024 (www.theguardian.com)

submitted 3 months ago by dude@lemmings.world to c/news@lemmings.world

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[–] deHaga@feddit.uk 3 points 3 months ago

Headline says more than £1m

Article says

More than half a million pounds has been spent since 2024 on using social media influencers to promote UK government campaigns on subjects ranging from the environment to welfare

[–] thegreatloofa@lemmy.world 2 points 3 months ago

Whatever the actual amount, I would say that's well spent compared to older methods of getting the message out