this post was submitted on 07 Dec 2025
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BRICS Film Festival In Fortaleza Shows How Global South Cinema Is Quietly Rewiring Influence (www.riotimesonline.com)
submitted 4 months ago by Domino@quokk.au to c/world@quokk.au
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  • Free BRICS film festival in Fortaleza turns a cultural event into real soft power.
  • Brazil uses its BRICS presidency to market itself as a pragmatic, business-friendly creative hub.
  • Films and panels bypass traditional Western gatekeepers and build direct ties among emerging-market industries.
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[–] drmoose@lemmy.world 5 points 4 months ago (1 children)

What a stretch lol

[–] kevinsbacon@lemmy.today 2 points 4 months ago (2 children)

Soft power is a thing

[–] nesc@lemmy.cafe 4 points 4 months ago

Hosting it again during its BRICS presidency allows Brazil to send a clear message: it wants to be seen as a stable, open economy that treats culture as an industry, not a battlefield, and that prefers practical cooperation over grand ideological speeches.

Literally everyone in BRICS with possible exception of Brazil treats culture as battlefield.

[–] drmoose@lemmy.world 3 points 4 months ago

Sure but "bypasses western gatekeepers" is such a propaganda-coded stretch. Even before the war Russia had zero cultural impact here and not because their movies were not being published but because they were trash.

[–] nesc@lemmy.cafe 3 points 4 months ago* (last edited 4 months ago)

Global South

r*ssia